Liftoff Mobile, Inc.

Pixalate Releases Q2 2026 Mobile Seller Trust Index 2.0: 15.2% of Global Authorized Mobile App Inventory Is Resold Through Arbitrage, Down From 16.2% in Q1; Google AdExchange Top-Ranked 'Direct' Seller in the US, Germany, Singapore

Pixalate released its Q2 2026 Mobile Seller Trust Index 2.0, showing that 15.2% of global authorized mobile app inventory is resold through arbitrage, down from 16.2% in Q1 2026. Google AdExchange ranks as the top 'Direct' seller in the US, Germany, and Singapore. The share of mobile sellers primarily acting as arbitrageurs decreased globally from 31.7% to 29.5%, with notable improvements in the US market dropping from 22% to 16%.