Lamar Advertising Company

Simon Launches Media Network to Unlock Value From Mall Traffic

Simon Property Group (SPG) launched Simon Media Network, a commerce media platform leveraging its 200+ shopping and entertainment destinations to help brands reach consumers. The platform combines first-party consumer data, digital displays, and loyalty programs with closed-loop attribution capabilities. This creates a new, higher-margin revenue stream beyond traditional rent-based income, positioning SPG competitively in the growing retail media market.