Altria Group, Inc.
MO · Consumer Defensive
$69.57
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Meet the Dirt Cheap 6.4%-Yielding Dividend Stock That's Beating the Market in 2026
Altria Group has outperformed the S&P 500 in 2026 with 24% total returns, driven by better-than-expected earnings and renewed confidence in the tobacco industry's smokefree pivot. However, the stock has pulled back to the mid-$60s following Q2 earnings that showed slowing revenue growth and declining earnings. While trading at a cheap valuation with a 6.4% dividend yield, the company faces long-term risks if its smokeless product strategy fails to offset declining cigarette consumption.
Is Altria's on! PLUS Shaping Up as Its Next Major Growth Engine?
Altria's on! PLUS nicotine pouch product is gaining early momentum with retail presence expanding to approximately 120,000 stores and encouraging repeat purchase rates. However, the company faces intensifying competition from Philip Morris's ZYN and Turning Point Brands's FRE and ALP products, which are also expanding aggressively in the U.S. nicotine pouch market. Altria's stock has underperformed the industry over the past three months, trading at a lower valuation multiple.
Should You Buy the 3 Highest-Yielding Dividend King Consumer Staples Stocks?
While Universal, Altria, and Hormel Foods are the three highest-yielding consumer staples Dividend Kings, high yield alone doesn't justify a purchase. Altria and Universal face declining cigarette volumes and concerning fundamentals, making them poor long-term investments despite attractive yields. Hormel Foods, however, shows promise with a turnaround underway, attractive valuation metrics, and organic sales growth, making it the most compelling choice for dividend investors.
There's No Denying Altria Group Has a High Yield, But This Stock Could Be an Even Better Buy for Dividend Investors Looking for Reliable Passive Income
While Altria Group offers a higher dividend yield of 6.5% compared to Coca-Cola's 2.4%, the article argues Coca-Cola is a better choice for dividend investors. Altria faces declining cigarette demand and relies on price increases rather than volume growth to boost revenue, raising sustainability concerns. Coca-Cola, despite a lower yield, demonstrates stronger business fundamentals with rebounding sales volumes, profit growth, and robust free cash flow generation, making it more suitable for long-term dividend growth.